About Véronique

Véronique is no stranger to business or financial strategy. A business owner for over 10 years, she successfully raised $100K to finance her joint PhD between UQAM and the Sorbonne. Alongside her doctoral research, she also holds both a BA and an MA, blending academic depth with real-world execution.

Her background in leadership, organizational culture, and systems optimization naturally led her to partner with Baseline, a tech SaaS company designing applications that help cities and municipalities streamline operations, improve field coordination, and modernize task management.

Today, as a Senior Account Manager with strong marketing expertise at Baseline — while continuing her own entrepreneurial ventures — Véronique helps entrepreneurs and professionals navigate the corporate world with clarity, confidence, and strategic direction. Her work focuses on developing leadership capacity, sharpening decision-making, and positioning individuals as influential voices within their industries.

Véronique has been featured in multiple magazines and regularly delivers conferences and keynote talks across her diverse areas of expertise, bridging academia, business strategy, and operational innovation.

She is also deeply passionate about astrology, which she integrates as a strategic tool for business owners and corporate teams. Through this lens, she supports leaders in strengthening team cohesion, improving retention, and optimizing systems — aligning human potential with organizational performance.